LONDON: Apple CEO Steve Jobs has been deemed as a dictator.
According to an article on the inner workings of Apple it's boss, written by Adam Lashinsky and published in the current edition of Fortune, the author painted Jobs as something of a dictator - involved in every decision, right down to the design of shuttle buses ferrying employees to work and the food that is to be served in the cafeteria, reports the Daily Mail.
When the company released its iPhone 3G and MobileMe service in 2008, it suffered its most humiliating failure.
MobileMe was plagued by slow loading and infuriatingly regular server problems. It led to critics asking whether the product was rushed onto the market, with Wall Street Journal's Walt Mossberg writing that he couldn't recommend the service because it had too many flaws.
Lashinsky wrote that Jobs ominously assembled the entire MobileMe team and innocuously asked: "Can anyone tell me what MobileMe is supposed to do?"
When someone had offered an adequate answer, Jobs allegedly snapped: "So why the f*** doesn't it DO that?"
What followed was an expletive-laden tirade, where the team was accused of "tarnishing Apple's reputation".
He said: "You should all hate each other for having let each other down."
The leaders of the MobileMe team didn't get the chance to hate anyone- they were fired and replaced at the very same meeting.
Apple CEO Steve Jobs has been deemed as a dictator.
According to an article on the inner workings of Apple it's boss, written by Adam Lashinsky and published in the current edition of Fortune, the author painted Jobs as something of a dictator - involved in every decision, right down to the design of shuttle buses ferrying employees to work and the food that is to be served in the cafeteria, reports the Daily Mail.
When the company released its iPhone 3G and MobileMe service in 2008, it suffered its most humiliating failure.
MobileMe was plagued by slow loading and infuriatingly regular server problems. It led to critics asking whether the product was rushed onto the market, with Wall Street Journal's Walt Mossberg writing that he couldn't recommend the service because it had too many flaws.
Lashinsky wrote that Jobs ominously assembled the entire MobileMe team and innocuously asked: "Can anyone tell me what MobileMe is supposed to do?"
When someone had offered an adequate answer, Jobs allegedly snapped: "So why the f*** doesn't it DO that?"
What followed was an expletive-laden tirade, where the team was accused of "tarnishing Apple's reputation".
He said: "You should all hate each other for having let each other down."
The leaders of the MobileMe team didn't get the chance to hate anyone- they were fired and replaced at the very same meeting.
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